Federico Neiman is an astronomer, science communicator and Executive Director of the Observatório Astronómico de Travancinha, in Serra da Estrela. With more than 26 years of international experience in astronomy education, observational astronomy and scientific outreach, he has led projects across Portugal, Israel, Chile and Argentina, connecting science, tourism and environmental awareness through transformative experiences under the night sky.

Passionate about dark-sky preservation and public engagement with science, Federico believes astronomy has the power to inspire curiosity, foster meaningful human connections and strengthen our relationship with nature. Through the Observatory and The Estrela Society, he is committed to creating world-class experiences that reveal the exceptional beauty of Serra da Estrela while promoting its natural and cultural heritage.

With an international career spanning Portugal and the United Kingdom, Micaela Martins Ferreira has spent nearly two decades shaping projects at the intersection of wine, business development, tourism and destination development. Having collaborated with leading international organisations, prestigious wine events and renowned industry professionals, she has developed a distinctive perspective on how exceptional experiences can inspire, connect and create lasting value.

Her work is driven by a belief that luxury today is defined not by excess, but by authenticity, craftsmanship and a profound sense of place. Throughout her career, she has championed wine as a cultural ambassador and a catalyst for sustainable tourism, combining strategic vision with a deep appreciation for business development and meaningful storytelling.

As co-founder and curator of The Estrela Society, Micaela brings this international outlook back to her roots in the Serra da Estrela, creating intimate, carefully curated experiences that celebrate the region’s wines, gastronomy, landscapes and night skies. Her ambition is to position the Serra da Estrela among Europe’s most distinctive destinations for luxury wine and nature experiences, while honouring the people, traditions and heritage that make it truly exceptional.

With an international career developed between Portugal and the United Kingdom, Carlos Ferreira has built extensive experience in business management and operational leadership across the hospitality, wine and service industries. His professional journey has been shaped by a commitment to excellence, combining strategic thinking with meticulous attention to detail and a deep understanding of what defines exceptional guest experiences.

Passionate about authentic hospitality and the art of creating meaningful moments, Carlos believes that true luxury lies in genuine human connection, impeccable service and a profound respect for place. His approach is rooted in discretion, quality and the seamless orchestration of every detail behind the scenes.

As co-founder of The Estrela Society, Carlos oversees the operational excellence that underpins each experience, ensuring every guest enjoys the warmth, elegance and authenticity that define the spirit of the Serra da Estrela. His ambition is to establish a new benchmark for experiential hospitality in one of Portugal’s most extraordinary landscapes.

With a background in communication and marketing, and as the founder of two companies specialising in business strategy and corporate communication, Gabriel Ambrósio plays a key role in shaping the vision and positioning of The Estrela Society.

He has been instrumental in the creation of the project’s identity, leading the naming process, strategic positioning, digital marketing and overall communication. His expertise ensures that every aspect of the brand reflects a clear vision, authentic values and a distinctive presence.

Gabriel is also responsible for building relationships with strategic partners, institutions and key stakeholders, creating meaningful connections that strengthen the project’s long-term growth and impact.

Beyond his work in strategy, he serves as President of the Seia Association of Art and Image, a cultural organisation dedicated to promoting local art, creativity and the rich cultural heritage of the Serra da Estrela region. This commitment reflects his belief that meaningful projects are built through collaboration, culture and strong community engagement.